Apex Indian business promotion body in India – APEDA in association with High Commission of India, Nairobi, Kenya supported by Ministry of Commerce & Industry, Govt of India is organizing a “Promotion Programme for Indian Food Products” including Buyer – Seller Meet in Nairobi, Kenya from 15-17th January 2016” at the Intercontinental Hotel, Mara North Hall.
We Advance PR & Marketing together with Seventy Seven Entertainment Pvt. Ltd an Indian company to help in organizing a three day Buyer Seller Meet event in Nairobi & Dar es Salaam on 20-22nd at the Golden Tulip Hotel, Ngorongoro Hall, Dar es salaam, Tanzania.
The buyer Seller Meet & Indian Brands promotion is the initiative of Government of India to promote Brand India and Indian industry-overseas-especially in developing countries and emerging markets with a demand for Indian products.
A large and growing Indian population in Kenya presents a lucrative opportunity for Indian Food Brands as also the local and ethnic Kenyan community.
The main features of the Food Buyer Seller meet are:-
- To increase brand visibility in the market and build value relationships with the Agri trade, media and consumers
- To promote Indian ethnic products
- In store promotion to be organized wherein distribution and display of range of Indian food products will take place.
- B2B meetings with potential buyers.
Press interaction / publicity